How to Do Keyword Research for Amazon (and Google)

Keyword research is how you learn the exact words your buyers type when they're looking for a product like yours. Get it right and you show up when they search. Get it wrong and even a great product stays invisible. On Amazon it decides what you get found for, and on a dropshipping store it shapes how you rank on Google and get discovered.

One thing has changed, and it's worth saying up front. Amazon's search has moved away from rewarding pages that simply repeat a keyword, toward pages that are clearly relevant and that convert. Keywords still get you found and indexed, but conversion is what lifts you up the results. So the job isn't to stuff terms everywhere, it's to find the right ones and use them naturally. This guide walks the whole process, with a deeper guide linked for each step.

Good keyword research follows a simple loop, and the rest of this module takes each part in turn.

1. Find candidate keywords. Pull every term a buyer might use from the search bar, your competitors, and keyword tools. The discovery guide below covers the sources.
2. Read your competitors. Reverse ASIN takes a competitor's product and shows the keywords it ranks and advertises for, which is the fastest way to find proven terms. There's a full guide below.
3. Choose what to target. Not every keyword is worth chasing. Weigh relevance, search volume, and how hard a term is to rank for, then prioritise. The guide below shows how.
4. Place them, then track. Put your keywords where they count (covered in the listing module), then track your rankings so you know what's working. The tracking guide below explains how.

On Amazon, keyword research is about ranking inside Amazon's search. For a dropshipping store, the same skill points at Google and at the platform you sell through. You research the terms people use to find your kind of product, work them into your titles, descriptions, and page copy, and rank in Google's results over time. The discovery and selection steps below apply to both. Reverse ASIN and Amazon indexing are Amazon-specific, so those guides are badged that way.