Amazon PPC · Pay-Per-Click advertising
Amazon PPC (pay-per-click), mainly Sponsored Products, is Amazon's advertising system where you bid to show ads in search results and pay only when a shopper clicks.
Campaigns can be automatic, where Amazon picks the targeting, or manual, where you choose the keywords and bids. You judge performance on numbers like ACoS and TACoS.
PPC is how most new products earn their first visibility and reviews before they rank organically.
Why it matters
PPC is the main lever for launching and scaling visibility on Amazon, and it's usually a seller's largest controllable cost.
Guides that use this term
- How to Analyze Your Competition on Amazon & Dropshipping
How to size up the competition before you commit to a product: reading review counts, seller numbers, and brand dominance on Amazon, and judging saturation and differentiation in dropshipping.
- How to Optimize a Product Listing for More Sales
A practical guide to product listing optimization for Amazon and dropshipping: writing titles, bullets, and descriptions that convert, using photos that sell, and earning the reviews that build trust.
- How to Write a Product Title That Ranks and Converts
How to write a product title that earns the click and ranks: leading with the right keyword, staying inside Amazon's 75-character limit, and staying readable on Amazon and dropshipping pages alike.
- How to Advertise Your Products: Amazon PPC & Paid Social
A practical guide to advertising your products: how Amazon PPC and paid social for dropshipping work, how to start without wasting budget, and how to tell whether your ad spend is actually making money.
See Amazon PPC on real products
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