A+ Content
A+ Content is Amazon's enhanced product description format for brand-registered sellers, replacing the plain text block with designed image and text modules.
A+ Content lets you build the description section from visual modules: comparison charts, banners, feature grids, and brand story blocks. It's available to sellers enrolled in Brand Registry and replaces the standard description on the detail page.
Well-built A+ Content answers objections a title and bullets can't reach, showing scale, materials, use cases, and how the product compares across your own range. Sellers use it to lift conversion and reduce returns driven by mismatched expectations.
Why it matters
A+ Content is one of the few free levers that can lift a listing's conversion rate, and higher conversion feeds back into better rank on every keyword you target.
Related terms
See A+ Content on real products
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