The 90-day Launch Planner

The Launch Planner turns four inputs — your product, budget, target price, and sourcing cost — into a complete 90-day playbook for getting an Amazon FBA product from inventory to steady sales. It's structured around four phases, each with weekly tasks: Pre-Launch (weeks 1-2), Launch (weeks 3-4), Optimization (weeks 5-8), and Scale (weeks 9-12).

Alongside the phase-by-phase plan you get a budget allocation, a keyword and PPC strategy, a pricing ramp, review milestones, an inventory plan, and a cash-flow projection. Lumai AI writes the strategy; the headline financial numbers are calculated deterministically from your inputs so the money math isn't a guess.

1. Open Sourcing → Launch Planner.
2. Enter your product name and category. The more specific the product, the more relevant the keyword and PPC strategy.
3. Enter your total launch budget — everything you're putting in up front: inventory, photography, listing, and launch promotions.
4. Enter your target selling price and your sourcing cost per unit.
5. Pick your experience level so the plan is pitched at the right depth.
6. Generate. The plan opens with an executive summary, a risk read, and the full four-phase playbook.

Where it can, Lumai AI grounds the plan in real data: measured Amazon search volumes shape the keyword strategy, and real category-aware FBA and referral fees feed the financials instead of a flat guess. If a data source isn't available for your product, the plan still generates — grounding improves it, its absence never blocks it.

This is the part to read carefully. The cash-flow projection, 90-day ROI, and payback period are computed deterministically from your inputs plus a few disclosed assumptions — not invented by AI. The biggest assumption is sales velocity: how many units per day you reach by month three. That's the one genuinely unknowable input, so it's shown openly and you can edit it.

• Measured / deterministic — budget deployed up front, Amazon fees per unit, profit per unit after fees, monthly cash flow, 90-day ROI, and payback period.
• Editable assumptions — your month-3 units-per-day target, the ramp across months 1-2, and PPC as a percentage of revenue.
• AI narrative — success probability, the written strategy, risk factors, and any qualitative commentary. Treat these as a judgment to weigh, not a guarantee.

In the Cash Flow tab you can change the velocity and PPC assumptions and the projection recalculates instantly — no AI call, no quota used. Run it pessimistic and optimistic to see the range, not just the headline.

Every plan includes a launch checklist tagged by phase and priority. As you complete items, tick them off — your progress is saved against the plan, so you can close the tab and pick up exactly where you left off. The checklist is the operational layer: it's what turns the strategy into a week-by-week to-do list.

Your generated plans are kept in history, so you can revisit a past launch, reuse a structure for a similar product, or compare how two candidates' financials stack up before you commit budget to one.

The Launch Planner sits at the end of the sourcing journey. A typical path: validate the product in the Product Validator, find a source in the Supplier Finder to lock in your real sourcing cost, then bring that cost into the Launch Planner so the budget and cash-flow math reflect what you'll actually pay. From there, the Monitoring tools track BSR and Buy Box once the product is live.